Keywords in SEO play a pivotal role in promoting your online presence. So what exactly is an keyword in SEO? Let's break it down.

In digital marketing, a keyword is a word or phrase that users enter into here search engines when they are trying to find a particular service, product or information. Search engine optimization (SEO) heavily is based on the use of these keywords to rank websites.

The power behind SEO keywords lies in their ability to relate what users are searching for to the content that is available on your website. Effectively using these keywords will help pull in the right audience and enhance the likelihood of leads.

Having established the concept of an SEO keyword, let's look at the ways to effectively use keywords. Optimizing the use of keywords necessitates a balance. You will want to include relevant keywords to appeal to search algorithms but not overuse your content with them.

One way is placing the keyword in your content’s title. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Next, consider using keywords in the metadata and headers of your website, as these are spots where search engines tend to look.

Moreover, it's critical to choose keywords that resonate with your target market. This implies understanding their lingo, their search behaviors and their demands.

To conclude, a well-chosen SEO keyword can be a connection between the user's search and your website's offerings. It's a essential tool in achieving success in the cut-throat world of digital marketing. However, as with all tools, using it correctly is the key to unlocking its full potential.